Trade Marketing Officer - Lagos

Job description

job titleTrade Marketing Officer (Lagos 1)

Job Description

To manage and develop the channels of distribution especially retailers to ensure MTN dominance at retail within assigned territory

Extract value from what we already have by focusing on optimizing processes within the Unit/Department in line with the value creation philosophy. This includes individual contributions and recommendations to improve existing business project/initiative.

Drive Innovation by identifying and taking advantage of new business opportunities, e.g., by stimulating and encouraging new business opportunities, launch of products, product/process innovation etc.

Maintain leadership in the ICT/Digital industry by keeping abreast of relevant industry news and notifying the team as appropriate.

Enhance/expand MTN’s role in the larger national macro environment by participating in CSR projects and/or NGO’s, involvement in recognized professional institutions etc.

Sustain the right organizational culture and behaviors by demonstrating the vital behaviours every time.

Manage stock in channel and provide appropriate reports by directing outlets with stock challenges to identified Trade Partners to ensure there is no stock out within assigned territories

Manage stock in channel and obtain/ record info on stocking from ALL visited outlets in territory (where from, when, price, where to & why still pending >30days) and report weekly / monthly.

Increase sales of VTU uptake /adoption and product penetration in developing markets through aggressive market activations especially on specific market days

Ensure call cycle time of 20 visit a day per territory or as business requires

Ensure weekly / monthly database update

Ensure MTN product availability in channel is >95% at all times and provide weekly product availability report of all visited outlets during call cycles

Ensure information from Distributor Account Executive on Trade Partners product distribution is confirmed and relevant Sub Dealers followed up and provide weekly / monthly report

Resolve all issues/queries with regards to activations, products and promotions

Provide Informal training in shops on products, services and promotions being run by marketing, channel or region and on the spot training/coaching of all visited outlets in territory (100% of all visited outlets in call cycle)

Identify new retail opportunities in developing markets, motivate for network coverage where necessary

Provide weekly/monthly sales activity report, market intelligence report and initial report to Field Service Engineers on state of network in territory

Manage Brand Visibility within the rural space while supporting all identified outlets with 100% merchandizing/POS as appropriate.

Manage and deepen penetration into HORECA (Hotels, Restaurants, Cafes) outlets

Focus on management of DYA retail agents while the TMCs manage the Super agents

Direct all channel participants to MTN identified growth area within your territory

Establish consistent channel standards including branding as per channel recommendation.

Increase brand awareness – Signage, POS distribution and target 65% visibility in the channel of distribution (Trade marketing team will measure)

Support all identified outlets with 100% merchandizing as appropriate and defined

Manage stock in channel and provide appropriate reports as follows;

Advice RSMs if there is need for focussed activity in territory to help move stock – As appropriate

Provide training on site to Increase product knowledge

Ensure MTN product availability in channel is >95% at all times and provide weekly product availability report of all visited outlets during call cycles

Follow up with product availability at Trade partners’ Point of presence and provide weekly / monthly report

Ensure all visited outlets give info on where, when, price etc of products and provide weekly report

Query all products in channel older than 30 days from date of purchase and make report to the business on all such stock weekly

Target 65% space within each outlet (Trade marketing team will measure)

Support all identified outlets with 100% merchandizing as appropriate and defined.

Ensure 100% POS Distribution to all channels of distribution within 14 days of release

Ensure 100% replacement of expired, damaged or obsolete materials within territory and 100% removal of obsolete materials and messages

Obtain info on stocking from ALL visited outlets in territory (where from, when, price, where to & why still pending >30days) – Record and report weekly / monthly.

Ensure collaboration between sub subs, retailers etc to TPs and help nurture the relationship and increase RRP

Confirm that sub dealers and dealer branches are contacted and stock receipt / movement verified - Produce weekly report

Ensure areas in your territory without adequate TP point of presence is filled by encouraging TP to open up points

job condition job condition

Normal MTNN working conditions

May be required to work extended hours

Open plan office

Normal MTNN working conditions

May be required to work extended hours

Open plan office

Normal MTNN working conditions

May be required to work extended hours

Open plan office

Experience & Training

First degree in any relevant discipline.

Fluent in English

1 years’ experience in an area of specialisation; with experience with working with others

Experience working in a small to medium organization

Basic GSM

Basic Telecommunication Fundamentals

Merchandising Training

Selling

In-depth Handset training

Customer care

Coaching for results

Interested candidates, follow link https://www.linkedin.com/jobs/view/224598558